Deep Dive: DHL Brand Design – Accelerated

Everyone is talking about AI-powered brand management. For the past seven years, we’ve been working with DHL to demonstrate how it works—globally, with thousands of users per year, consistently and highly efficiently. In this Deep Dive, we’ll present it together with DHL’s brand managers.

The agenda:

• Efficiency accelerated: Brand management in times of maximum complexity.
• User-Centered Design: How to make a brand frameworks practical and accessible for everday use.
• Empowerment statt Kontrolle: The future role of brand management: Empowerment!
• AI Tools vs. Layout Creator: Which tools make strategic sense today (and will still do so tomorrow)

The speakers:

Thomas Clemens

Head of DHL Brand Management

Sebastian Klein

Senior Manager Group Brand Marketing DHL

Evelyn Pitule

Project Management Director Strichpunkt

Fabian Hammans

Creative Director Strichpunkt

Click here (opens in new tab) to register for the German session at 3 p.m.