At age 15, he moved alone to Sri Lanka, a country torn by civil war. At 24, he quit his job as a development aid worker. At 27, he founded a lemonade brand that was meant to do nothing less than change the world: By his own admission, Paul Bethke has always been a maverick.
But a pretty successful one at that: His lemonade brand, Lemonaid, is now available in 30 countries, sells 36 million bottles a year, and supports social projects with every single bottle sold. To grow even faster and make an even bigger impact, Bethke is now bringing in fresh capital. Of course, in his very own, unconventional way. In this episode, the Hamburg-based social entrepreneur explains how he plans to take Lemonaid to the next level, why you should definitely invest in the brand, and how it’s set to grow further. Other topics: How did life on Earth begin? Why do I have ten fingers? And what does all of this have to do with Lemonaid?
Translated with DeepL.com (free version)